M&S and Holly Willoughby

28 February 2019

Inconnection were engaged by Marks & Spencer to successfully launch Holly Willoughby’s Must-Have pieces from their Autumn Collection and announce her role as their new brand ambassador to the press.

An intimate champagne lunch was held at the exclusive White City House Hotel for invited members of the press.  Statement pieces from Holly’s Autumn ‘Must-Haves’ were displayed to drive social posts and gain press coverage ahead of their official launch online.

As their trusted events agency, Inconnection helped to gain National print coverage in 18 publications and online coverage in 51 articles.  Overall publicity equated to £1,497,339.60 in PR value and £499,113.20 in ad spend for this event, proving the event was a success for M&S.