Meet the Team: Rebecca Ward

15 April 2019

We sat down with our newly appointed Marketing Executive, Rebecca Ward, for the first in a new ‘Meet the Team’ series. We talked memory, marketing and what makes great experiences stick, read the interview below.

Hi Rebecca, welcome to the Inconnection team! You’re joining as Marketing Executive, what sort of things will you be doing?

Thanks, I’m happy to be here! I’m responsible for updating Inconnection’s social media accounts, managing the email marketing channel and writing new content for the website. I’m also currently working on an exciting Science of Memories research project which I can’t wait to share with the rest of the team.

Sounds exciting! Can you tell us a bit more about the Science of Memories project?

Sure, so I’ve been looking into the science behind how we form memories and what helps us form stronger, more vivid memories in a world increasingly dominated by technology.     

The average adult attention span has decreased by around 12 minutes in the last decade – that has a lot to do with the pace and volume of information we’re exposed to every day as a result of things like social media and personal technology.

Partly as a reaction to that we’ve seen a huge shift in the types of events people want to attend – increasingly people are looking for unforgettable, truly immersive experiences and this research is going to help us create exactly that for our clients.

Let’s talk a bit more about memories… What’s your earliest childhood memory?

Probably one of my most vivid memories is of stealing other children’s’ crisps from the snack box in reception when I was 4 years old. I think it’s remained such a strong memory because I must have felt quite mischievous – those emotional responses are key to how memories are formed and how they stick. Even now I still can’t believe I did it!

Can you remember what you wanted to be when you were 5 years old?

Not really, I think I changed my mind continuously until about 5 years ago when I decided I wanted to go into marketing. It was probably something like a pop star even though I’m tone deaf!

Do you think you’re better at remembering good or bad memories?

A bit of both really, I spend more time reminiscing about the good so they are probably easier to recall but bad memories definitely stick in my brain too. For example, I could still reel off a list of annoying things my brother used to do when we were growing up!

What’s your favourite memory from your school years?

There are so many I absolutely loved school. Probably the ski trip I went on in Year 9 with my best friends – it was like we were transported out of our day-to-day lives at school into a different world – it was genuinely unforgettable. I wish we could do that week again!

Thanks Rebecca, it sounds like you have a pretty good long-term memory! Let’s see how good your short-term memory is with a quick short-term memory quiz – you’ve got 30 seconds to memorise as many words in this list as you can…

Cinnamon, shark, only, sense, waist, corner, witch, somewhere, coffee, melon, angry, unicorn, tongue, minor, measure

Score: 9/15

Not bad! On average, a person can hold 7-9 items in their short-term memory so you’re doing just fine. Thanks for talking to us!

It’s been a pleasure – maybe we can catch up again later on in the year!

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