Meet the Team: James Scholefield, Account Director

28 January 2020

Between client introductions and getting to know the agency team, we got some time with Inconnection’s newest team member, James. James joins us as Account Director from an event technology background so we couldn’t wait to hear what he had to say…

Hi James, welcome to the team! How have you found your first few weeks at the agency?

Thanks, I’m delighted to be here! It’s been a whirlwind start but the onboarding has been fantastic and I’m looking forward to now building upon this to support our client growth in 2020.

You’ve already been up and down the country meeting clients so it sounds like you’re ready to hit the ground running. What are you most looking forward to?

It’s been great getting to know Inconnection’s client base and having some face to face introductions. I’m looking forward to increasing these opportunities over the next few weeks.

Now more than ever, providing a tangible return on event investment is important to all in the industry so learning about Inconnection’s event measurement index, MEMDEX, has been eye-opening. I can’t wait to begin engaging with clients about this.

Can you tell us about your background in events?

I’ve worked in the events industry for nearly 10 years. I began working agency side straight out of university and was responsible for managing the extensive travel programmes for several topflight football teams playing in Europe, before moving to the more creative side of the business working on events and incentives.  

Since then I have spent the last 6 years working supplier side in event technology, providing clients with cutting edge technology to enhance participation, interaction and engagement at their events.

What has been your most memorable moment of your career so far?

Taking football clubs and their supporters into European competitions for the first time was incredible. It was obvious from early on in my career how strongly people value those sorts of unforgettable experiences and I’m looking forward to being a part of creating powerful memories for our clients and attendees at Inconnection.

Embracing new event technology is huge for us at the moment, what do you predict will make the most impact in 2020?

Event technology has changed considerably over the last few years, going from a novelty element to a core part of most strategic events.

From an agency/client perspective, event registrations can now be instantly tracked, amended and reported on. From a user perspective, event participants can now learn, connect and interact with each other and key content before, during and after the event through state-of-the-art mobile platforms.

As all companies become more accountable in terms of their corporate and social responsibility, technology can be the driving force behind this.

We’ve seen Corporate Social Responsibility become more important to businesses and organisations over the past ten years. Can you tell us how we might help clients achieve their CSR objectives?

I don’t think it’s unreasonable to say that corporate events have historically generated an inordinate amount of waste and single-use materials. Unused F&B, resources, print outs and giveaways have always been a significant factor at events and we all now need to be accountable for ensuring that anything featuring at our events is being used responsibly.

Acting responsibly doesn’t just come down to waste, however, and recent policy initiatives such as GDPR mean that every user should have transparent access to their data. Partnering with leading technology companies allow us to offer this at every stage of the registration journey and provide the much-needed reassurance.

And finally, the Inconnection brand is built on creating memories that matter. What do you think is the most important factor in creating meaningful experiences for our clients?

As an Account Director, my role is to build strong client relationships and truly understand our clients’ wants and needs, not only from an event perspective but also in a wider context. If we can learn the key drivers behind their businesses, we can ensure that every proposal we submit is tailored to help them deliver the results they need.

Sounds great, thanks for chatting to us and we wish you all the best in your new role!

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