Inconnection launches Holly Willoughby for Marks & Spencer

25 November 2018

We recently designed and produced the Marks & Spencer press launch announcing Holly Willoughby as a brand ambassador. Working closely with the in-house M&S PR team a high-impact, memorable event was delivered, generating over a million pounds of PR coverage.

Held at the White City House members’ club and hotel in London, the event showcased Holly’s autumn ‘Must-Haves’ collection. A live Q&A session with Holly helped to drive high-profile press coverage and social media activity supporting the collection’s online retail launch.

One of the event’s standout moments was our social media ‘Instawall’. Members of the press were invited to hang their favourite pieces from Holly’s collection on the wall. This provided the perfect photo opportunity for images to accompany print articles and social media posts. The Daily Mail and others featured the clothes on the ‘Instawall’ prominently in their coverage of the event.

18 high-profile print and online publications covered the event, generating over a million pounds of PR value for M&S – representing a significant return on investment for our client.

Inconnection Client Services Director Adele Woods is the former Head of Brand Events and Regional Marketing at M&S, so this latest event represented a return to her old stomping ground.

“I oversaw numerous celebrity collaborations during my time at Marks & Spencer – it was great to be able to bring that expertise to the table with Inconnection. The event was a real success, delivering fantastic PR value on M&S’s investment.”

Inconnection is growing fast, continuing to deliver unforgettable, high-return events and experiences to sector-leaders, and broadening our experiential marketing offering.

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