Spotlight on... Florence Incentive Travel

13 June 2018

Florence is a beautiful, enchanting city, widely known as one of the planet’s greatest cultural centres.

But beyond the world-famous museums and galleries Florence incentive travel groups can enjoy unforgettable experiences, from exploring the Tuscan hills in a 4x4, to heading up the Piazzale Michelangelo for unique views, catching a concert by candlelight or indulging in world-famous Italian hospitality with everything from gelato on a cobbled side street to dinner at one of seven Michelin-starred restaurants.

 Talk to Us about Your Florence Incentive Now

It's no surprise Florence featured as one of our 10 Hottest Incentive Travel Destinations for 2018. Let's take a closer look at the jewel in Italy's crown...


You can fly to Florence from London in under two hours, and multiple direct flights leave every day from London City Airport or Gatwick.

You can also fly to Florence from Manchester, Birmingham, Glasgow and other major UK cities.

The Aeroporto di Firenze is only a short hop from the city centre, with taxis or hotel cars taking around 15 mins.

Where to Go & What to Do

The author Jennifer Coburn wrote that "visiting Florence was like attending a surprise party every day" - and it’s this constant sense of wonder that makes Florence such a unique incentive travel destination.

Our must-have experiences for your Florence incentive include:

Seeing Florence differently: Tour Florence’s cobbled streets with your incentive group from segways, bicycles or a fleet of Fiat 500s. Head into the Chianti countryside to sip champagne in a balloon 2000ft above the valleys, vineyards and olive groves, or opt for a full-day wine and food 4x4 tour – leave from Florence, stop at historic wine estates and the region's best cellars, and finish with a three-course sunset meal for your group in the Tuscan hills.

 Soaking up the city: Book a tour that takes in the Accademia and the Uffizi with no waiting in line. Head up the Duomo or Campanile for views over the city, or take your group to the Piazza Michelangelo for an incredible panoramic view of Florence. Stop for cocktails or grab gelato en route to a candlelit concert at the beautiful Chiesa di Orsanmichele or Chiesa di Santo Stefano al Ponte Vecchio.

Food glorious food: Don’t miss Florentine coffee and pastries at the legendary Caffe Gilli(established 1733). Dive into one of Florence’s famous food markets and halls (opt for the Mercato Centrale over the hectic San Lorenzo market), book a Tuscan cookery lesson for your group, or dine in style at one of Florence’s outstanding restaurants.

Restaurants & Bars

Treating your incentive travel group? Take your pick of Florence’s seven Michelin-starred restaurants, including legendary names like the three-starred Enoteca Pinchiorri , La Leggenda dei Frati and Il Palagio.

2018's hottest new restaurants include the Gucci Osteria da Massimo Bottura - from the man behind the legendary Osteria Francescana (named the best restaurant in the world in 2016) – and modern takes on classic Italian cuisine at the practical, surprisingly affordable Trattoria Moderna.

For drinks head to one of the city’s bars with a view – the Hotel Continentale's La Terrazza Lounge Bar is one of the best, overlooking the famous Ponte Vecchio, and Se.sto, the glass-roofed bar at the Westin Excelsior, has some of the best views in the city. For cocktails we like Il Locale at the Palazzo Concini, or Kawaii on fashionable San Frediano.


Florence has some truly outstanding hotels. Our picks include:

Hotel Lungarno: Step off the terrace and you’ll be in the river, but the Lungarno is more than just an incredible location. Florence incentive travel groups will enjoy the outstanding rooms and restaurant.

Hotel Brunelleschi: Consisting of a fairy-tale tower, a medieval church and slick, functional modern rooms, since its crisp 2012 refurbishment Hotel Brunelleschi is simply one of the best hotels in Florence.

NH Collection Firenze Porta Rossa: An outstanding hotel for Florence incentive travel groups, the Porta Rossa may be Italy’s oldest hotel. Its central location, outstanding service and gourmet truffle restaurant are timeless, and all of Florence’s main sights and the river are on the doorstep.

 Talk to Us Now about Florence Incentive Travel

Florence is a laid-back, welcoming city less than two hours from the UK. We would love to help you create an unforgettable and effective Florence incentive that makes the most of all this remarkable city has to offer.

Get in touch now via the Contact page or call 0161 498 3311 now to get the ball rolling.