< Return to previous page
Sales Incentives & Channel Incentives
Rewarding sales teams with incentivised bonuses or offering affiliates incentives can help produce great results through the channel. Unforgettable unique incentives are the perfect tool for motivating your team, it's a long term investment so it's important to remember that the event itself is not the goal; it's a means of achieving your goal.There are three traits inherent in any truly successful motivation plan - focus, repetition and positive enforcement. Communicating what needs to be done, why it is important and the rewards for success create the initial focus. Ongoing communications, education and performance feedback deliver the vital repetition of that focus. Finally, repeated positive reinforcement through competent coaching and a regular opportunity to earn appealing rewards strengthens the connections and creates that important new performance habit.
A vital point to remember when designing an incentive plan is to get the end-user involved in the planning process. A truly effective incentive gains buy-in from everyone; buy-in from everyone defines an effective incentive. You must understand your sales team and ensure that the ultimate rewards offered are really going to motivate them and therefore encourage the desired results.
Dr Ran Kivetz's Hierarchy of Rewards stresses the importance of selecting the right reward to increase motivation and states the impact of a weak motivator can actually have a negative effect. He identifies weak motivators as vouchers and gift cards used for necessities, company discounts and the worst offender of all, cold cash.
At Inconnection we have firsthand experience of the positive effect of strong motivational rewards - identified by Kivetz as high end merchandise, exclusive incentive trips, corporate hospitality and events, and other hedonic experiences. Through our unique connections within the industry we are able to offer exclusive events and experiences that people will aspire to attend.
Whether you want to incentivise and motivate your sales team, secure quality time with a client, or close the deal with a prospective client, we listen to what you want to achieve. At Inconnection we motivate, reward and incentivise your key people. That's what we do best and we have the expertise to deliver exceptional results and help you achieve your business objectives.
Categories
