Top 10 Reasons to use Virtual Events
Virtual events are still very much in their infancy, especially in the UK, with many organisations still unsure about the value and benefits that they bring. Here is a top 10 of why you should consider hosting a virtual event in 2012.
1: High Impact
The audience is engaged the instant they log in and start viewing from their laptop, tablet or smart phone.
2: Low Cost
Virtual events can be as much as 75% cheaper to execute than a live event. A well-planned, produced and executed event will deliver outstanding feedback.
3: Global Coverage
Virtual events can be viewed by audiences of hundreds or thousands interactively across the globe via the internet.
One of the major pains for live events is attendees being unable to attend where-as virtual events give them the option to log-in at the start time or stream and view later at a time that is convenient.
5: Audience Engagement
The desktop through which the audience is viewing the virtual event can be optimized to suit individual preferences thereby maximising personal engagement. This leads to interactive Q&A session and discussions over social network sites such as Twitter.
6: Instant Feedback
Instant feedback can be somewhat difficult sitting in the audience of a live event. At virtual events you can chat online with fellow delegates and ask questions in real time.
Virtual events offer the opportunity to produce a number of version or variants without any real cost implications. This means different languages, video content, graphics, speakers etc are all possible.
You can divide your content into chapter headings and host it on the internet, or simply redistribute it via YouTube, DVD, QuickTime or to smart phones.
Valuable statistics such as who is logging on and when, audience size, geography, location and conversions are all available in real time.
The cost to the environment is significantly smaller than that of a live event as delegates don’t have to travel from all over the country or globe to attend the event.